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ABOUT ME

Hi, I'm Persephonie Martinez

Building businesses is what I love to do. I enjoy the entire process of ideation to market research to business planning to the launch party. I strongly believe that every business has a chance to be successful if they are willing to set a strong foundation of financial planning, strong values, and organizational structures. There are many risks involved in starting a new venture, but success is harnessed through the challenges you conquer. Here are a few challenges I’ve conquered that have helped me grow into a Creative Business Analyst.

 

VENTURES

 
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LIMPIEZA HOME CLEANING

Residential Cleaning

Limpieza Home Cleaning Service is a small business founded in Alton, Texas. This company provides basic and deep cleaning services for homes and apartments in Hidalgo County. Developed logo, website, CRM system, booking system, accounting, financial projection, business model, pricing strategy, social media graphics, business cards, and marketing materials in English and Spanish. Launched August 2021.

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THE BOX COMPLEX

Real Estate

The Box Complex is a family getaway complex of shipping container cabin style homes that can be rented daily or purchased through approved financing. The Box Complex sustainable community features a composting and recycling center, dome camping, nature spas, and a lake where residents can enjoy their stay. Created business idea, developed logo, website, financial projections and business model canvas.

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AWLOV | MADE BY WOMEN

Ecommerce

Online subscription box that promotes women-owned businesses who make their own products in the U.S, hold strong values, and give back to their community all with love. The box features story of a new women-owned business every month, along with their top-selling products, and secret to their success. Created business idea, business plan, marketing plan, designed website, and partnered with local women-owned businesses. 
Launched December 2020

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HEAT RGV, LLC

Mobile App

Mobile app that makes it easy to find wholesome, allergy-friendly eateries at the palm of your hand and strives to inspire the community to be healthy. Discover new Vegan, Gluten-Free, Allergy-Friendly eateries near you. Co-created idea, designed website, logo, conducted market research, developed business model canvas. Expected launch 2022.

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SOUTH TEXAS LITERACY COALITION

Financial Literacy Website

Financial Literacy program at the South Texas Literacy Coalition assists the community with financial literacy. Redesigned Financial Literacy Program to fit college students, designed workshops, website, online courses, event proposals, transition plan, impact report, and conducted virtual seminars for the coalition. 
Launched January 2021

SUR180 THERAPEUTICS

Practicum | Market Analysis

Sur180 Therapeutics is a Research and Development Startup in the therapeutics field, focusing on new therapies for endometriosis (sur180therapeutics.com). Conducted Market Analysis consisting of barriers to entry, porters 5 forces, market segmentation, market size, market share index calculations, B2C and B2B profiles, competitor analysis, and SWOT analysis. Market Analysis delivered on December, 2021.

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MAGIC VALLEY URBAN FARMS

Practicum | Adopt A Startup UTRGV Winner

Magic Valley Urban Farms is a registered LLC company in Brownsville, Texas and sell a variety of microgreens and edible flowers to restaurants, juice shops, and farmer's markets in the Rio Grande Valley. Designed business plan and sustainable business model for Magic Valley Urban Farms. Designed the MVUF Microgreens Discovery Box which introduces new customers to the benefits of incorporating microgreens in their diets, recipes, sample microgreens in season, and a newly designed product using microgreens. Built website using Strikingly. Conducted industry analysis, financial forecast, and a business strategy. Website launched May 4, 2021.

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TACOS Y GORDITAS EL REGIO

Practicum | Business Consult

Tacos Y Gorditas El Regio is a Monterrey inspired Mexican restaurant who strives in providing authentic homemade meals for dine in and on the go orders in Pharr, Texas. El Regio is in the process of receiving one on one business consulting to help improve customer acquisition in their restaurant. Project led by Persephonie Martinez and UTRGV Professor and Student Consulting Team. Conducted market research, business consulting, organizational analysis and financial analysis.

Contact
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FINANCIAL LITERACY

Pop-Up Blog

The Financial Literacy Blog has mini courses that can be presented upon request through in person or online webinars. Currently, displaying 3 Brilliant Ways to Budget created for Americorps. Designed blog and developed content.
Launched August 2020

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PITCH & PAIR

Audience Award Winner

Pitch & Pair is an online social platform designed to match like-minded entrepreneurs using algorithms to form the perfect pair. Users would be given the ability to find co-founders, venture capitalist, and form teams based on values and connection. Prototype winner of the Blackstone Launchpad & Techstars Women's Conference, UT on October 4, 2020. Co-founded by Alexa Lorely and Jacqueline Giang. Created business idea, conducted market research, developed business model canvas, and designed app.
Created October 2020.

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TESTIMONIALS

 

"If Persephonie sees room for improvement, she takes it. It really speaks to her character that she can always be counted on to follow through on her projects and the needs of the organization. Persephonie is leaving behind a solid foundation for our Financial Literacy program."

Amanda Vale- Americorps Vista Alum

MARKET RESEARCH

SUR180 THERAPEUTICS

Conducted a Market Analysis in the Brand Name Pharmaceutical Industry and the available market for pharmaceutical treatments for endometriosis.

Market Analysis

SOUTH TEXAS LITERACY COALITION

Conducted market research by surveying 97 college students on their financial literacy background and financial literacy needs. Survey results assisted in the redesign of the Financial Literacy Program at the South Texas Literacy Coalition. Survey conducted on 11/2019.

Research Survey

HEAT RGV, LLC

Market Research

Conducted survey for customer discovery research on 67 individuals living in the Rio Grande Valley who eat fast food or take out often, and have a problem finding meals in their area based on food allergies or dietary restrictions. Survey conducted on 9/2020.

MAGIC VALLEY URBAN FARMS

Conducted market research for customer discovery on 50 individuals living in the Rio Grande Valley. Asked individuals about their knowledge of microgreens, and their buying habits in organic produce.

Market Research

 

CONFERENCES

SPEAKER

"We Are Still Here No Cost Extension" GEARUP, Region One ESC. 11/2019

PSJA National Conference GEARUP

SPEAKER

STC 14th Annual Summit on College and Career Readiness

"Bridging the Gap Between 12th Grade and Post-Secondary Options" GEARUP, Region One ESC. Mission Event Center 4/2019

PRESENTER

South Texas Literacy Coalition Financial Literacy- UTRGV

"Money, Budget and Credit Management" Workshops presented to UTRGV college students. 6/2019-3/2020.

PRESENTER

PSJA Alamo Bowie Parent/Community Education Center

"El Ahorro es tu Amigo" and "Gestion de Credito" courses presented to the PSJA community in spanish on 1/2020

 

AWARDS AND CERTIFICATIONS

LITERACY COALITION OF TEXAS

Recognized for the redesign and achievements of the Financial Literacy Program designed for the South Texas Literacy Coalition.

Member Spotlight

BLACKSTONE LAUNCHPAD

Venture ideation and collaboration in the Blackstone Launchpad competition of Pitch & Pair awarded the Blackstone Launchpad Audience Award 2020 for an innovative venture creation.

Audience Award

UTRGV ADOPT A STARTUP

Practicum course competition in developing a sustainable business model, business strategies, financial forecast and product development ideation for Magic Valley Urban Farms.

Winner

LINKEDIN CERTIFICATE

Critical Thinking

LINKEDIN CERTIFICATE

Power BI Microsoft

LINKEDIN CERTIFICATE

Solving Business Problems

Course by Mike Figliuolo Founder and Managing Director of thoughtLEADERS, LLC. Pin the problem down and define it, generate possible solutions, determine the best solution, and create a clear recommendation to solve your particular challenge. 

 

EDUCATION

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BACHELOR'S DEGREE

Entrepreneurship and Innovation
Expected Graduation 2021

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ASSOCIATE'S DEGREE

Business Administration
May 2019

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AMERICORPS VISTA

National Service
June 2020

 
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"There is more to business than turning a profit, there is love for people."

Persephonie Martinez

 

LET'S COLLABORATE!

An important lesson I have learned in business is to not skip the middle man. Solving problems with temporary solutions will only hurt the business in the long run. There is nothing more important than bringing in experts to structure your business to build sustainability and profitability. There is always help, just take the first step.